![]() ![]() Less of an apocalypse and more of a recalibration, what we’re really seeing is the reinvention of the retail experience. Reports of a retail apocalypse have garnered so much attention that every store closure is attributed to hostile e-commerce and cast as another sign of the all-out collapse of brick-and-mortar retail.īut there’s a catch: retail isn’t dying, it’s actually growing.
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