TikTok is now beloved not only by lip-syncing 14-year-olds, but also by comedians, athletes, and, yes, brands. The app itself revolves around sharing 15-second videoclips, which are set to music often licensed from artists and record labels. It’s also owned by the Chinese company Bytedance, now considered one of the most valuable startups in the world. The social network has since spread far beyond Generation Z: TikTok has been downloaded over 1 billion times, including 96 million in the United States, according to estimates from the research firm Sensor Tower. It’s been more than three years since the lip-syncing app Musical.ly, now known as TikTok, first became popular among tweens and teens.
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